10 Steps to Build a Social Media Campaign
Creating social media campaign to target your niche audience is the need of the hour. You need time and think properly to attract the audience toward your business. In this blog, we will tell you ten steps to make a social media campaign:
1-You need to identify your audience. Without proper identification, you cannot take the required steps. Do proper research for best results.
2-You need to pick the right social media channel on which your audience is present and outline your strategy accordingly.
3-Develop the objectives and goals of your campaign. Work according to them to complete your campaign mission.
4-You need to make a decision about your tactics that you will be using for the different social media channels.
5-Content is important so you need to create a content calendar to update your content on regular basis. It can be e-books, blogs, text posts, landing pages, images, and videos.
Social media campaign
6-Create a content that is also having visual to be used in your social media campaign. Add CTA to your content and your content should be having a purpose.
7-You need to do a research about the best time when you can post your content on social media platforms. Some of the best time for different platforms according to industry research:
Instagram: Post on Wednesday at 3pm, Thursday at 5 am, 11 am, 3 to 4 pm and Friday at 5 am. Sunday has low engagement.
Facebook: Post on Wednesday 12 and 2 pm, Thursday at 1 and 2 pm. Safe to post on Wednesday 10 am to 3 pm. Early morning and weekends have the least engagement.
Twitter: Post on Friday from 9 to 10 am, Sunday morning has least engagement.
LinkedIn: Post on Wednesday from 3 to 5 pm. Tuesday to Thursday have the best engagement but it varies.
8-You should monitor your engagement and respond to your audience.
9-You should adjust your tactics according to your business need wherever it is necessary.
10-Analyze your results and make the changes accordingly in your future campaigns.
Hope these ten steps will help you out. Moreover, if you are looking to run your social media campaign, then you need to contact social media marketing experts for the help. They will grow your audience and you will get a good Return on Investment (ROI).
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