7 SEO Trends to Follow for Staying on Top in 2019
SEO offers a set of best practices that can help you in holding the top position on the search engine results pages. If you are doing SEO right, then you will get more organic traffic, high rankings on SERP, enhanced conversion rate and more profit for your business.
Following are the seven trends that you need to follow to stay on the top of ranking in 2019:
This is not a new trend but it is essential in earning higher ranks on the search engine result pages. For businesses being on the first page, Google’s local pack, or in geo-targeted ads, they will get a good amount of traffic. In local SEO, you need to do the following:
- Put your address on the website and post it on all social media platforms.
- Add the services or product offered by your business.
- You need to add your location in your keywords. For example, if you are having a business of selling a car, then use the keyword like “car showroom Atlanta”.
- Pay attention to off-page SEO, Google reviews, social media, backlinks, and testimonials
2-Mobile- First Indexing is Preference
To stay ahead of the curve, you need to be updated about the trends. Google has shifted the algorithm toward mobile-first indexing. This means if your business website is not compatible with mobile devices, then your opportunity to rank on top will be eliminated. Your website should be responsive on desktop and mobile both.
3-Embed Long-Tail Keywords in your Content
Keywords are like a magnet that people type to find the desired product on search engines. To maximise your reach and get found on the search engines, it is recommended to embed long tail keyword in your content. The reason is they are specific and people use them to find a very specific product or services.
4-Pay Attention on Off-page SEO
Off-page SEO is a factor that contributes to boosting your online ranking. As mentioned above off-page SEO is also an important part of your local SEO so you need to pay more attention to it. You need focus on the quality of your Google reviews, customer feedbacks, maintain your social media account as the part of your off-page SEO practices.
5-Focus on Keyword Trees
Previously, many of the people use to stuff the keyword in their content so that they rank better. Google is smarter and analyses the related keywords instead of crawling pages for a single keyword. It now analyses the keywords that are used in conjunction with the content. So, your intention should be how you can help the user properly because Google now looks for content that gives in-depth information.
- In every five searches, there is one voice search. You should focus how people are using voice search to find products or services.
- Voice search is important due to the use of voice translate.
7- Featured Snippets and Structured Data
It is termed as position zero. If you want to rank in featured you need to design your content properly. It should be easy to understand and Google can pick the content according to the user query. Google display results in form of news, image, video, shopping, people also ask boxes, featured snippets.
Structured data is also one of the trends. Some other features of Google that come with snippet/structured data include a star rating, store hours, and calories.
Hope you will following these seven trends to improve your ranking on search engine result page. If you are not able to do on your own, then you can get guidance from the SEO expertto move in the right direction.
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