A Detail About Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Wikipedia .
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
Google adsense are one of the best to increase the visibility of your business on the search engine. This blog will give some of the important details about Google adsense:
Google ad Appearance
Google ads are for businesses and advertisers. They appear in the following two places:
- Google Search Network
- Google Display Network
It is a platform for website publishers and owners. This is the platform that can be used to sign up and create your Google ads.
Google Auction Process
There are two types of auctions listed below:
- Search network auctions
- Display Network and AdSense Auctions
Google Ads Payment Models
Google adsense are having three payment models as below:
- Pay Per Click (PPC)
- Cost Per Acquisition (CPA)
- Cost per Thousand Viewable Impressions vCPM.
3 Tips to Money from Google Ads(adsense)
To make money from the Google adsense you need to follow the below tips:
- You should select the right keywords.
- You need to make your ad copy good and effective.
- You need to enhance your quality score as it affects the metrics of camping that include impressions, CPC, and ad position.
- Consider Display Network
These were some of the detail about Google adwards. To double your earning, driving more traffic, and increasing your visibility you need to contact PPC experts to start Google PPC Ad campaign for your business/brand.
Please learn more about 8 Significant Trends for PPC To Know In 2019