Importance of App Concept Testing for your ASO Strategy

Developing a mobile app is a tiresome job. Most of the people think that creative testing is done when the app is listed in the App store or Google Play. But that’s not the case. You can even use the app store optimization before the development to solidify your idea with a great chance of success.

Importance of App Concept

App store testing

App store testing gives you the opportunity to uncover more detail to move in the right direction. When you go for app testing you are able to find the answers to the questions listed below:

  • Is it worthy to add a new app or franchise?
  • What will be the best combination of IP and game mechanic? What are the best combination of app features with app theme/concept?
  • Which app concept/theme will have extended reach?
  • What will be the potential ROI on new app and game?
  • How the different interest groups and demographics will respond to each concept in your app?
  • What users are expecting to see before they open the app after downloading the app?
  • What will be the response of your existing network to the concept?

Once you have the answer to these questions you will get better optimization and benefits. To get further assistance in this regard contact app store optimisation expert for satisfactory results.

Our guide on how to optimize a Google Play Store listing for ASO in 2019! Check it out.